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Riviera Maya, also known as the Mayan Riviera, is a tourism district following the coastal Highway 400 which parallels the Caribbean coastline of Quintana Roo, Mexico. This district historically started at the city of Playa del Carmen and ended at the village of Tulum. The Riviera Maya is famous for its large scale all-inclusive resorts and a historical tourism base of smaller boutique hotels along the highway 307 and on or near the beaches. Luxury travel entities have been instrumental in increasing luxury villa rentals and yacht charters in the area however these only represent a small fraction of the total tourism accommodation available.

A major attraction throughout the Riviera Maya are coastal and reef aquatic activities dependent on the coastal water and the Mesoamerican Barrier Reef System which begins near Cancun and continues along the whole length of the Riviera Maya continuing southward to Guatemala. This barrier reef system is the second longest in the world.

Activities at the most visited locations include Jet Skiing, snorkeling, scuba diving, zip-lining, horse riding, and guided jungle tours. Archeology is also a big tourist draw in the area, including the popular Tulum, Chichen Itza, Xcaret and Xel-Ha sites.

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